101 Lowe Avenue SE, Suite 2B, Huntsville, AL 35801
Serving Huntsville and North Alabama | Led by Sharon Heinz, EA
The financial foundation behind Huntsville's hardest-working businesses.
Profit Wise Accounting gives contractors, real estate professionals, nonprofits, and growing businesses the bookkeeping, payroll, tax strategy, and financial visibility required to operate with greater control.
The Problem Usually Appears in the Business Before It Appears on a Financial Statement.
What Is Making the Business Harder to Run?
How Profit Wise Handles It
Revenue is growing, but profit is not
We rebuild reporting around service lines, jobs, or divisions so you can see where margin is actually being lost — pricing, labor efficiency, materials, or overhead absorbing the growth.
A Repeatable System That Moves the Business From Unclear Records to Specific Decisions.
- Reconciliations brought current
- Chart of accounts rebuilt
- Payroll and filings verified
What the Work Is Supposed to Produce.
Know What the Business Is Producing
Accounting, bookkeeping, reconciliations, and financial reporting that stay current instead of catching up once a year.
Accounting and BookkeepingPrepare Before Taxes Become a Surprise
Business and individual return preparation handled by a team that works with the books all year.
Tax PreparationRun Payroll Without It Running the Office
Payroll processing, filings, and compliance — including multi-state and certified payroll.
Payroll ManagementGet QuickBooks or Xero Working Properly
Setup, cleanup, optimization, training, and ongoing support from certified advisors.
QuickBooks and XeroUse the Numbers to Direct the Business
CFO-level guidance, cash-flow forecasting, and performance analysis for owners making real decisions.
CFO and Advisory ServicesBuild the Business on the Right Foundation
Entity formation, registrations, accounting systems, and payroll setup for new and expanding businesses.
Business FormationRespond When the IRS Becomes Urgent
Examination and appeals representation, collection matters, liens, levies, installment agreements, innocent-spouse relief, payroll tax liabilities, penalties, and offers in compromise.
IRS RepresentationBuilt Around the Financial Reality of Businesses in the Field.
When the IRS Is Involved, Experience Must Extend Beyond Preparing the Return.
Before starting Profit Wise, Sharon spent seven years with a local firm specializing in federal and state corporate, partnership, and individual tax compliance. What stayed with her from those years was how much the relationships built with clients and the wider business community mattered to the work.
In 1987 she started her own practice, and built it around personal relationships, open communication, and steady community involvement. Today she splits her time between leading the firm and working directly with clients.
Sharon is an Enrolled Agent. Enrolled Agents are required to demonstrate competence in matters of taxation to the IRS before they may represent a taxpayer, and they receive their right to practice directly from the U.S. government — a federal license that allows representation in any state or U.S. territory.
Her representation experience includes IRS examinations and appeals, collections, hardship levy release, lien subordination, payment agreements, payroll tax liabilities, civil penalties and assessments, reasonable-cause penalty relief, innocent-spouse matters, and offers in compromise.
"I pride myself on fostering a collaborative environment where questions are welcome. Building personal relationships with clients helps create an open environment for sharing private, personal, and financial data."
Clients Work With a Coordinated Team, Not a Single Point of Contact.
Sharon Heinz, EA
Tax Strategy and Representation
Ashleigh Heinz
Accounting and Advisory
Greg Creech, CPA
Accounting and Advisory
Victoria Hindman
Bookkeeping and Technology
An IRS Letter Is a Deadline—Not a Strategy.
Select what arrived, and we will explain what it means in plain language and what a response involves.
Audit or examination
The IRS is reviewing a filed return. Representation means we handle the correspondence, assemble the documentation, and present the position on your behalf.
Discuss the Tax SituationOutcomes depend on each taxpayer's individual facts and circumstances. No result is promised or implied, and submitting an inquiry does not establish an engagement or a representation relationship.
Reviews Published Here Are Pulled From the Firm's Live Review Sources.
Review theme
Bookkeeping cleanup and catch-up work
Verified client reviews on this theme will be syndicated from the firm's Google and Trustindex profiles. No testimonial is published here unless it can be traced to that live source.
Review theme
Business accounting and payroll support
Verified client reviews on this theme will be syndicated from the firm's Google and Trustindex profiles. No testimonial is published here unless it can be traced to that live source.
Review theme
IRS notices and tax assistance
Verified client reviews on this theme will be syndicated from the firm's Google and Trustindex profiles. No testimonial is published here unless it can be traced to that live source.
Profit Wise does not publish invented testimonials or stock client photography. Ask the office to connect the live Google review feed and the verified reviews will appear in this section automatically.
The Business Should Not Have to Grow Faster Than Its Financial Systems Can Support.
Bring Profit Wise the books, tax questions, payroll pressure, or IRS issue that is keeping the business from moving forward.