About the Firm

A Huntsville Practice Built on Relationships, Then Built Out Into a Team.

Sharon Heinz, EA, founder of Profit Wise Accounting

The 1987 Founding

Before starting Profit Wise, founder Sharon Heinz worked for seven years with a local firm, specializing in federal and state corporate, partnership, and individual tax compliance. While with the firm, she realized that the relationships being built with clients and others throughout the business community were an integral part of the job.

In 1987, Sharon started her own practice. Today the firm focuses on professionals and small to medium-sized businesses across Huntsville and North Alabama — contractors and trades, real estate professionals, nonprofits, and owner-led companies with crews, projects, properties, and payroll.

The practice grew the same way it started: through personal relationships, open communication, and involvement in the local community. What changed is the depth of the bench. Clients now work with a multi-disciplinary team — an Enrolled Agent, a CPA, certified QuickBooks and Xero professionals, payroll and HR specialists, and a client success team — instead of depending on a single person's calendar.

"My goal is to provide exceptional customer service to my clients while maintaining the high level of community involvement that I love." — Sharon Heinz, EA

Huntsville Roots

Community Involvement Is Part of How the Firm Operates.

Team members are active in the organizations that keep North Alabama running. Ashleigh Heinz has danced with Huntsville's Stars for Heals, Inc. and taken part in Over the Edge with Kids To Love. Randall Bivins volunteers as a youth basketball coach in the city's basketball program and is an active member of the American Legion.

Additional community initiatives will be listed here as the firm confirms current partners and events.

Downtown Huntsville, Alabama at dusk with historic storefronts and the ridge line beyond
The Profit Wise Team

Organized by Expertise, So the Right Person Handles the Question.

Tax Strategy and Representation

Sharon Heinz, EA, Founder and Tax Strategist at Profit Wise Accounting

Sharon Heinz, EA

Founder and Tax Strategist

Enrolled Agent

"I pride myself on fostering a collaborative environment where questions are welcome. Building personal relationships with clients creates an open environment for sharing private, personal, and financial data."

Sharon's main focus is tax representation, helping individuals and companies with IRS audits and collection matters. Her experience includes IRS examination and appeals representation, hardship levy release, lien subordination, payment agreements, innocent-spouse relief, payroll tax liabilities, civil penalties and assessments, reasonable-cause penalty relief, and offers in compromise. She splits her time between leading the firm and working directly with clients.

Accounting and Advisory

Ashleigh Heinz, Business Development / Accountant at Profit Wise Accounting

Ashleigh Heinz

Business Development / Accountant

QuickBooks Desktop & OnlineEntity FormationPayroll Taxes

"Whether I'm reconciling your books or processing quarterly taxes, my job is to be your financial security blanket."

An experienced accountant and business development manager with a demonstrated history in the accounting industry, skilled in tax preparation, entity formation, payroll taxes, QuickBooks Desktop and Online, and payroll processing. She has guided many new for-profit and nonprofit businesses into stable financial health, and is active in the Huntsville community with Heals, Inc. and Kids To Love.

Greg Creech, CPA, CPA and QuickBooks Online Certified ProAdvisor at Profit Wise Accounting

Greg Creech, CPA

CPA and QuickBooks Online Certified ProAdvisor

CPAQuickBooks Online Certified ProAdvisor

"Advanced expertise in modern accounting systems and best practices."

Greg brings a strong background in financial accounting for both small and large businesses, with experience across private industry, government accounting, and public company environments. His career includes serving as Accounting Manager for a U.S. subsidiary within a publicly traded corporate group, supporting complex reporting, internal controls, and audit and compliance requirements. He has also consulted with Ernst & Young on the U.S. Army Real Property audit.

Bookkeeping and Technology

Victoria Hindman, Xero Certified Bookkeeper at Profit Wise Accounting

Victoria Hindman

Xero Certified Bookkeeper

Xero CertifiedQuickBooks Online & Desktop

"Attention to detail and proactive communication are at the core of every client relationship."

Victoria is a Xero Certified bookkeeper with over eight years of experience helping businesses stay organized and compliant, with advanced knowledge of QuickBooks Online and Desktop. She specializes in monthly bookkeeping, account reconciliation, financial reporting, payroll processing, and payroll tax compliance.

Payroll and HR

Stephanie Karabaich, Client Success and Accounting Specialist at Profit Wise Accounting

Stephanie Karabaich

Client Success and Accounting Specialist

Multi-State PayrollCertified PayrollQuickBooksComputerEase

Stephanie brings over 20 years of experience in administration and bookkeeping, specializing in multi-state and certified payroll. Her background includes roles as an executive assistant, office manager, and project coordinator, with hands-on expertise in QuickBooks, ComputerEase, and Paychex Payroll, plus experience with workers' compensation audits and employee benefits administration.

Randall L. Bivins, Payroll and HR Specialist at Profit Wise Accounting

Randall L. Bivins

Payroll and HR Specialist

30+ Years Payroll & HRSage 50Banner 9Thomson Reuters

Randall brings a blend of military and private-sector experience, with over 30 years in payroll and financial operations spanning customer service, commercial vendor services, travel auditing, debt management, payroll management, and human resources. He volunteers as a youth basketball coach and is an active member of the American Legion.

Client Success

Amy Naymon, Administrative and Sales Coordinator at Profit Wise Accounting

Amy Naymon

Administrative and Sales Coordinator

Client OnboardingTax Preparation Support

Amy is often the first point of contact for clients — assessing needs, scheduling appointments, managing day-to-day office operations, and assisting with tax preparation. She is known for putting clients at ease during what can be a stressful process.

The Business Should Not Have to Grow Faster Than Its Financial Systems Can Support.

Bring Profit Wise the books, tax questions, payroll pressure, or IRS issue that is keeping the business from moving forward.