101 Lowe Avenue SE, Suite 2B, Huntsville, AL 35801
Every entry is dated, attributed to a member of the Profit Wise team, and connected to the service that handles it.
By Ashleigh Heinz, Business Development / Accountant
Profit is an accounting result; cash is a timing result. Retainage, receivable aging, debt principal, owner draws, and tax deposits all move cash without moving the profit line. A rolling forecast reconciles the two.
CFO and Advisory ServicesBy Greg Creech, CPA
When revenue climbs and profit stalls, the answer is usually visible once costs are coded to jobs or service lines: underpriced work, labor inefficiency, material escalation, or overhead added ahead of the volume.
Accounting and BookkeepingBy Greg Creech, CPA
A workable structure separates labor, materials, subcontractors, and equipment by job, tracks change orders as they are approved, and reconciles progress billing against costs incurred every month.
Accounting and BookkeepingBy Ashleigh Heinz, Business Development / Accountant
Commission timing, per-property profit and loss, depreciation schedules, and quarterly estimates need to be organized before year end, not reconstructed in March from bank statements.
Tax Planning and StrategyBy Stephanie Karabaich, Client Success and Accounting Specialist
Prevailing wage classifications, fringe reporting, and weekly certified reports have to match the payroll register exactly. Mismatches delay payment far more often than the underlying work does.
Payroll ManagementBy Randall L. Bivins, Payroll and HR Specialist
Classification is determined by the working relationship, not by the paperwork. Getting it wrong creates back payroll tax, penalties, and interest that generally exceed the amount originally saved.
Payroll ManagementBy Sharon Heinz, EA
Every notice carries a type, a proposed action, and a response window. Identifying those three items determines whether the matter is a correspondence issue, an examination, or an active collection step.
IRS RepresentationBy Victoria Hindman, Xero Certified Bookkeeper
When reconciliations have never been completed and equity absorbs the difference, a fresh file with a documented opening balance is often faster and more defensible than repairing years of entries.
Bookkeeping CleanupBy Ashleigh Heinz, Business Development / Accountant
An S corporation election changes how the owner is paid, what filings are required, and what the quarterly rhythm looks like. Those obligations should be understood before the election, not after.
Business FormationBy Sharon Heinz, EA
Depreciation choices interact with cash flow, financing terms, and next year's projected income. The right answer depends on the projection, which is why the conversation belongs in the fourth quarter.
Tax Planning and StrategyBy Victoria Hindman, Xero Certified Bookkeeper
Tracking restricted funds inside the accounting file rather than a side spreadsheet turns board and grant reporting from a monthly rebuild into a standard report run.
Nonprofit AccountingBring the specifics. A short consultation is usually faster than another article.
